If the thought of creating content to promote your business feels overwhelming, you’re not alone. Many entrepreneurs struggle with balancing small business marketing, social media strategy, and serving their clients. When we envision running our businesses, we often focus on making an impact and transforming lives—not on the time-consuming tasks like content creation and admin. Though I personally find content marketing for entrepreneurs exciting, I know that’s not the case for everyone.
Before rushing to outsource everything, remember that creating content is part of the service you offer to your future clients. This act of sharing valuable content tips—whether through blog posts, social media, or other formats—is an essential part of your social media strategy. Even if most of your audience never becomes paying clients, your content can still help them in meaningful ways.
While you don’t have to create everything yourself, it's important to understand how to create engaging content that resonates with your audience. Once you have that understanding, you can think about outsourcing.
But if outsourcing isn’t an option and you feel like you don’t have time for content creation, these tips will help you make the most of your busy schedule..
Two Approaches to Content Creation
You can use two approaches: start gradually or go for a radical change and create 90 days' worth of content in one sitting. This way, you can focus on serving your clients without worrying about daily content.
Gradual Approach: Build Your Content Creation Habit
1. Consume Content with Purpose
For the next 7 days, allocate just 15 minutes a day to consume content—this isn’t aimless scrolling. Instead, look for content related to your zone of genius. Combine this activity with your daily cup of coffee or tea.
Tip: Take notes on what you observe. How do people react? What makes you stop and engage with someone’s post? If you wish, engage with other people’s posts without the pressure to create your own.
2. Map Out Your Content
During the following 7 days, find an hour or two to map out your content. This is not content creation itself but planning. Identify key themes or topics relevant to your audience.
Ask Yourself: What are the main challenges your audience is facing? Mindset, growth, health, or productivity are great examples.
Need Help? If you’re stuck for ideas, my ‘Social Media Magic’ Guide offers over 100 content templates to choose from.
3. Set Content Goals
However, don’t worry about doing all of this in each post just yet. Focus first on choosing your long-form content format—whether it’s a podcast, blog post, or YouTube video. This will be the foundation for your weekly content strategy.
Decide on Posting Frequency
While being omnipresent helps increase your reach, overcommitting can lead to burnout. Choose a posting frequency that is sustainable for you. The optimum is one long-form piece of content per week, such as a blog post, YouTube video, or podcast. But if that feels like too much, start with one per month.
Get Support
Based on the type of content you want to create, think about what support you may need. Do you need time to learn new tools like Canva or video editing software like CapCut?
Example: I initially booked an hour each week to learn CapCut editing. Now, I’m dedicating daily time to speed up the process. If you want to skip this learning curve, consider joining the Magical Creators Club, where you get hands-on support with your social media strategy and content creation.
Time Management Tips for Content Creation
Time Blocking
Set aside specific, short blocks of time each week dedicated to content creation. Treat it like a session with a client—non-negotiable.
Daily Habit Stacking
Pair content creation with a routine you already have, like enjoying your morning coffee.
Quick Wins
Set small, achievable goals, such as writing a sentence or capturing an idea in just 5-10 minutes.
Turn Inspiration into Action
When an idea strikes during the day, write it down immediately. This makes content creation easier when you sit down to work.
Celebrate Progress
Recognise each small task you complete, creating a positive association with content creation.
Make the Process Enjoyable
You don’t have to create content alone. Make the process fun by working with your business friends in a relaxed setting, like a coffee shop or hotel lobby. You can also make it enjoyable on your own by choosing a pleasant environment.
Radical Change Approach: Intensive Content Planning
If you need to become more visible on social media quickly, consider a radical approach by allocating a few intensive days for content planning and creation.
Tip: Make this process enjoyable by booking a hotel in a picturesque location. Go for long walks between content sessions to keep your mind fresh.
Need Help? You can hire me to guide you through the process. With my support, you’ll save time and achieve faster results.
ChatGPT Magic | Bespoke Social Media Success Packages
Silver Package
Ready to take the guesswork out of your social media?
The Silver Package provides you with 90 evergreen posts designed to attract and engage potential clients. Over three sessions, we’ll create a content strategy, build 90 posts, and set up a publishing plan that works even when you’re offline.
Here’s what we’ll do together over three powerful sessions:
Session 1: We’ll explore your business in detail and map out a content strategy tailored to your unique goals—no more posting for the sake of it. Every post will have a purpose.
Session 2: Together, we’ll create 90 client-attracting posts—content that resonates with your audience and positions you as the go-to expert in your field.
Session 3: Finally, we’ll put it all into action by setting up your publishing plan so your posts are scheduled, consistent, and ready to deliver results, even when you’re not online.
You’ll walk away with a clear plan and 90 evergreen social media posts that do more than fill your feed—they’ll fuel your business growth.
Gold Package
Want to take your social media to the next level?
The Gold Package includes everything in the Silver Package, plus:
30 custom-designed graphics you can use as templates, ensuring your visuals stand out and reflect the quality of your business while keeping your message consistent and compelling.
A comprehensive social media strategy that moves beyond engagement. We’ll focus on how to turn your social media into a platform that consistently attracts clients and drives revenue.
This package is designed to help you go from simply being present online to using your content and visuals as powerful assets for growing your business.
Platinum Package
Ready to fully optimise your social media?
The Platinum Package offers all the benefits of the Silver and Gold Packages, plus additional tailored visuals and video content:
Custom visuals for all 90 content pieces, ensuring your posts stand out and leave a lasting impression that represents your brand.
30 reels crafted to boost your social media presence and increase engagement through captivating, scroll-stopping video content.
With the Platinum Package, your content will be fully optimised across both visual and video formats, helping you attract attention and drive real business growth. This package ensures that your social media becomes a powerful tool for building influence and attracting clients.
Would you like more information on pricing and availability? Complete this application form
Creating content for your business doesn’t have to be overwhelming. Whether you choose to start gradually or take a more radical approach, the key is to build a sustainable habit.
If you’re ready to take the next step and speed up your content creation process, consider exploring my ChatGPT Magic | Bespoke Social Media Success Packages. You’ll get tailored support to help you create impactful content with ease.
